SEM stands for [Search Engine Marketing](/news/sem-at-a-glance/). It's a digital marketing strategy that utilizes paid advertising on search engines like Google and Bing. This includes platforms like Google Ads, where you create targeted ads on search engine results pages (SERPs) and other partner websites. SEM helps businesses increase website traffic, generate leads, and drive sales through paid advertising.

What are the benefits of SEM?

With SEM, you can reach a highly relevant audience actively searching for products or services like yours. SEM can also boost your website's ranking in search results, leading to more clicks and website visits. Additionally, SEM allows you to track the performance of your campaigns with detailed analytics, enabling data-driven optimization. Finally, compared to organic SEO, SEM can deliver faster results in terms of increased website traffic and lead generation.

What's the difference between SEM and SEO?

SEM focuses on paid advertising on search engines, while SEO (Search Engine Optimization) concentrates on organic search ranking improvement. SEO involves optimizing your website content and structure to rank higher in search results for relevant keywords without paying for placement. Learn more on the difference of [SEO vs SEM](/news/content-marketing-vs-paid-advertising/)

How much do search engine marketing services cost?

SEM costs can vary depending on several factors, including your industry, target audience, keywords chosen, and campaign budget.

What can SEM do for my small business?

SEM can be a powerful tool for small businesses. It allows you to compete with larger companies by reaching a targeted audience actively searching for products and services like yours. Even with a modest budget, you can generate leads, drive website traffic, and boost sales through effective SEM campaigns.

Will SEM get me to the top of Google search results?

SEM won't guarantee the top spot on search results but can significantly increase your visibility. SEM uses paid ads at the top of search results, while SEO (Search Engine Optimization) focuses on improving organic ranking through website optimization. You can use SEM and SEO together for a comprehensive digital marketing strategy that drives traffic and leads.

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The MVPs of SEM Services

We produce ROAS rates that baffle our competitors and clients. Don't take our word for it, watch our advertising multiply your money.

Because Alopex is comprised of creatives and developers, we are able to produce significantly better Search Engine Marketing results for our clients. Our ability to troubleshoot and refine both the advertising and your website means that we can influence your search engine performance in powerful ways that other agencies just can't. We report to you monthly. Experience ROAS rates significantly above where you currently are.

Search engine optimization (SEO) is often misconstrued with search engine marketing (SEM). Alopex offers both SEO and SEM services performed by our Alaskan team.

Click here for SEO.

We're a full-service digital agency

If we see an issue that’s preventing your site from performing, we fix it. Whether optimizing your site’s quality score (SEO) or creating new content, we’ve got it. This vertical integration means that we can recommend and perform major updates across your digital presence to greatly enhance the effects of our SEM work.

We’re located in Alaska

We don’t outsource any of our work. That means that our keyword management, bidding, budgeting, and content creation are all done here, in Palmer, Alaska. Efficient communication means fewer mistakes and better results.

This is what we do

We maintain all relevant certifications, including Google Ads certifications, to make sure that we can deliver results for our clients that can stretch a marketing budget much further than with our competitors. Our team is continuously learning, attending conferences and reading about developments within our industry.

The view from our back door

Bobby, Ben, & Dawn enjoying the Kenai

Spring sunlight in our meeting space

Giving feedback on compositions

Who is Alopex?

Results-Focused, Multidisciplinary, Approachable.

We're a team of creatives and programmers who are focused on building custom solutions for our clients.

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Creative
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Kyle
Director
Steven
Search Engine Tech
64% Tacos > Pizza
Steven
Director of Development
54.5% Blue Eyes
2
UX Designers
91% Had MySpace
6
Designers
37.5%
Prefer InDesign
Dina
Junior Developer
Briony
Designer
54.5%
Like Justin Bieber
100%
Can Swim
27% Worked Fast Food
Tim
Developer
Bobby
Accounts
Bryar
UX/UI Designer
5'9"
Avg. Height
1
Bearded Dragon
1 Slytherin
1 Weekly DnD Campaign
Preferred Car Brand
3
Developers
Fav City: Seattle
4.82
Avg. Years w Alopex
Joey
Social Media Coordinator
11 Pet Dogs
Jessica
Social Media Manager
Rory
Account Coordinator
50%
Alaska-Born
1.82
Avg. Cups of Coffee

1
Bearded Dragon
64% Tacos > Pizza
91% Had MySpace
Homer
Fav Alaska City
54.5%
Like Justin Bieber
Bryar
UX/UI Designer
37.5%
Prefer InDesign
100%
Can Swim
Black
Fav Color
63% Snowboarders
1 Weekly DnD Campaign
6
Designers
Only Unvisited Content
3
Developers
54.5% Blue Eyes
4.82
Avg. Years w Alopex
1 Slytherin
1.82
Avg. Cups of Coffee
Steven
Director of Development
5'9"
Avg. Height
55% Ravenclaw
11 Pet Dogs
27% Worked Fast Food
Jessica
Social Media Manager
Kyle
Director
Briony
Designer
Bobby
Accounts
73% LOTR Fans
Joey
Social Media Coordinator
2
UX Designers
Tim
Developer
Rory
Account Coordinator
Fav City: Seattle
Dina
Junior Developer
Zane
Creative
Steven
Search Engine Tech
Preferred Car Brand
50%
Alaska-Born

Our Clients

Our Clients are Our Success

“We trust Alopex to consistently maintain and improve our SEM advertising campaigns. Since giving the keys to Alopex, we have seen over a doubling of our ROAS.”

—Cole Chambers, Marketing Director of K2 Aviation & Rust's Flying Service

K2 Aviation

+30x ROAS on multiple campaigns. Monthly strategy meetings with flexing Google Ads budgets.

Stitt Construction

60+ qualified leads per month. 1st position average for major keywords. 1st page organically on Google.

Alaska Sled Dog Tours

Ongoing SEM management, maintaining top positions on Google within industry keywords. 5+ years of management.

Schedule a call or visit with Kyle or Bobby.

We have same-day availability!

Schedule a Chat

Search Engine Marketing Services

Some tools for our search engine marketing strategies:

Google Ads

Conversion Tracking

Keyword Research & Strategy

High-Converting Landing Pages

Remarketing Campaigns

A True Partner in SEM & SEO

Our Process

How we provide premium search engine marketing services:

We Meet

Come in and have a coffee with us, or have one at your desk. We’ll discuss your goals and learn about you.

We Audit

If we’re a match, we will begin by thoroughly researching you and your competition to identify your strengths and weaknesses.

We Strategize

Our team will hand off the audit, allowing you to review and provide further insights. Using this information, we put together an air-tight SEM plan to give you results.

We Deploy

Building and optimizing your Google Ads, we implement our SEM strategies.

∞∞

We Iterate

We continue to refine and fortify your SEM performance, fending off competitors. You will be provided with regular reports to see everything staying on track.

Let's Chat

Come get a coffee, or join us online.

No matter where your SEM is at, we are happy to have a conversation with you. Even if we aren't the fit for you, we enjoy meeting new people and hearing about their businesses and ideas.

Owner Kyle Fox and Account Executive Bobby Burns work directly with clients to ensure their success. Schedule a meeting using this tool and we'll be notified immediately.

If you need to schedule a meeting further in advance, then please use our inquiry form.

The MVPs of SEM Services

We produce ROAS rates that baffle our competitors and clients. Don't take our word for it, watch our advertising multiply your money.