Deciding to run your own business is a big step on its own. Now, how do you get people to start buying your product?
If you’re in a market where giving out tiny portions of your product is feasible, it’s something to consider. Free samples provide a tangible “hook” wherein potential customers can see for themselves if they like your product. Ari Fleischer and Aly Moler used this as a promotional tool for their craft beer ice cream Frozen Pints; after handing out tubs at local craft beer shows and farmers markets, they saw a considerable rise in sales.
What better way to get your name out than meeting with consumers and other businesses? If your product is the sort that can be reasonably sold at a local fairs and markets, it’s a great way to make a personable first-time impression on potential customers. If not, see what relevant networking events are in your area; getting in the loop can open up opportunities for your business.
Even if people know your business, chances are they’ll look you up online. These days, a website at the very least is mandatory. Search engines use services like Yelp to rank businesses, and all too often consumers take these rankings as gospel. I can’t count the times I’ve whipped out my phone to look up the highest-ranked restaurant in my area. If your business isn’t online, you’re not even in the game. Platforms like Facebook, Twitter and Yelp are free, and can substantially boost your brand– as long as you use them consistently and respond to your customers.