How to Embed Animated .GIFs on Your Facebook Timeline

UPDATED May 4, 2018

Ah, Facebook. The source of so much of our joy, and an unending amount of frustration when things don’t work the way we expect them. If you’ve been trying to figure out how to embed animated .GIFs on your Facebook business timeline, well you’re in luck.

Facebook recently changed something regarding business pages being able to share animated .GIFs. For those of you who don’t know this, animated .GIF files are condensed videos that are a lot easier to share. We often see them as animated memes. On the Alopex Facebook page, we run these quite often because they garner a little more attention and are pretty fun. Video content is in, and .GIF files serve movement without video controls—they’re made for bite-sized moving images. Often, .GIFs automatically loop—so you get a continuous animation.

Animated .GIF example

Animated .GIF example

Before the most recent update, sharing a .GIF was as easy as copy pasting a link to the file in your post creator. But now, when you do that, Facebook converts the .GIF into a movie, meaning it will not automatically loop and many browsers now block automatic video plays.

I did many, many Google searches to figure out what was going on. I finally came upon a thread that seemingly was about this very problem, but Facebook was a no-show in helping resolve the issue or provide an alternative. So after actual hours of trouble shooting—this is how you do it:

  1. Download the .GIF file to your computer
    You have to actually get the file onto your computer. No longer can you simply link the file from your favorite source or a URL. There are several ways to do this—here’s how you do it on giphy.com:

    1. Simply click and drag the animated .gif to your desktop.
      Facebook gif upload process with giphy

      Drag the actual image to your desktop

    2. You should now see your .GIF file in your download destination

      Animated .GIF appearance on desktop

      Animated .GIF appearance on desktop

  2. Drag the .GIF file from your computer directly into a new post

    Animated .GIF in Facebook content editor

    Animated .GIF in Facebook content editor

  3. Hit publish!

    Animated .GIF in Facebook Business timeline

    Animated .GIF in Facebook Business timeline

There you go! This works with scheduling posts as well. As always, feel free to reach out to us if you have any questions.