Billpolar: A Terminal Path for Professional Relationships
Have you ever worked with a client who seemed to be over-the-moon about your services, only to change their tune as soon as they received their bill? If so, you may have encountered what I call a "Billpolar" client. As the director of Alopex, an Alaska-based marketing agency, I have had my fair share of Billpolar clients. These are clients who are initially thrilled with our work, but become hyper-critical of our invoices and entries as soon as they see the bill. In this blog post, I want to explore why Billpolar clients can be a terminal path for professional relationships, and offer some tips for avoiding the Billpolar trap.
One of the most common reasons for Billpolar behavior is a lack of communication between the client and the agency. Clients who are too busy to meet with their agencies regularly, or who ignore invoices for extended periods of time, are setting themselves up for disappointment. At Alopex, we require regular meetings with our clients to ensure that everyone is on the same page and to address any concerns or questions in a timely manner. We also make sure to send out invoices on a regular schedule, and we encourage clients to review them promptly.
Another common cause of Billpolar behavior is a lack of understanding about billing practices. Clients who do not take the time to understand their agency's billing structure or who are surprised by unexpected charges are more likely to become Billpolar. At Alopex, we make sure to explain our billing practices clearly and transparently to our clients from the outset of the relationship. We also encourage clients to ask questions if they are unsure about any aspect of our billing or services.
Billpolar behavior can also be a result of unrealistic expectations. Clients who expect instant results or who do not take the time to understand the complexities of the marketing process may become frustrated or disappointed when their expectations are not met. At Alopex, we make sure to set realistic expectations for our clients from the outset of the relationship. We explain the timeframes involved in each stage of the process and make sure that our clients understand the work that goes into each stage.
Trust is essential to any successful professional relationship, and Billpolar behavior can be a result of a lack of trust between the client and the agency. Clients who do not trust their agency to deliver on their promises or who feel that their agency is not listening to their concerns may become Billpolar. At Alopex, we understand the importance of building trust with our clients from the outset of the relationship. We make sure to listen to our clients' concerns and address them promptly and professionally. We also encourage open communication with our clients and make ourselves available to them whenever they need us.
It's important to acknowledge that not every professional relationship is a good fit, despite best efforts on both sides. As an Alaska-based marketing agency, Alopex has encountered situations where we've done everything in our power to maintain a positive relationship with our clients, only to face recurring issues of miscommunication or unrealistic expectations. While we prioritize clear communication and transparency in managing client expectations, there are times when a breakdown in the relationship cannot be remedied. In these cases, it's okay to recognize that the professional relationship is not serving either party and to move on.
Billpolar behavior can be a terminal path for professional relationships. To avoid the Billpolar trap, clients should make sure to communicate regularly with their agency, understand their agency's billing practices, set realistic expectations, and trust their agency. At Alopex, we understand the importance of clear and timely communication in managing client expectations and maintaining positive client relationships. If you're looking for a technologically progressive Alaska marketing agency that values transparency, trust, and open communication, look no further than Alopex.