Midnight Sun Oncology – Feature

By by Kyle Fox

One of our recent projects was a website for Midnight Sun Oncology. Our client wanted something simple yet effective, that would soothe potential customers. The final product is clean, calming, and looks great on both desktop and mobile devices.


We wanted the site to be as approachable as possible. It’s easy to off-put consumers with large blocks of text, or subpar visuals. We incorporated beautiful wilderness landscapes, and hired a professional photographer to photograph the Midnight Sun staff for the About page.

Under the Treatment & Services page, we significantly condensed and organized information under relevant tabs to break up text. By itself, the sheer amount of information on the site was overwhelming. With our new website design, clients get exactly the information they want to see; nothing more, nothing less.


The new Midnight Sun website is built on WordPress, which allows our client to manage pages and content with ease. All visuals are highly compressed or generated using HTML, which allows the site to be loaded exceptionally fast. As with all of our websites, this website was built to be completely responsive; with contextual navigation and clean font size transitions, this web experience is optimized for every screen.