Project Title

Logo for K Tech

Client

K Tech

Description

K Tech provides technology teaching services to people in the Denver area. Identifying the primary customer as 40 and above, Alopex investigated a brand that was soft and approachable, while still retaining a digital feeling and edginess of the tech world.
The resulting logo uses the negative space to draw the K of K Tech between the abstract shapes. The compactness of the brand serves the client well; the entire mark can be used in a social media profile picture, for example.

Tools

  • Adobe Illustrator
  • Illustrator