Premier Janitorial Services came to us with no idea as to what kind of brand they wanted or needed. After several attempts that just weren't hitting the mark for the client, we went back to the beginning and sat down with the client to get better direction. While we had been shooting for an ultra modern mark, we discovered that the client wanted a retro brand that was script based.
With hand drawn lettering, this logo reproduces squeaky-clean. The very faint mountains in the background provide just enough context to identify it as an Alaska business. With an oval frame, the brand is perfect for embroidered shirts and hats—which is exactly what the client wanted.