Work performed for Slater Strategies.
The Reindeer Farm is a well known Alaska business that was due for a rebranding by the time that Alopex was commissioned. This brand mark is an example of the less-is-more approach; the client had provided a list of objects that they wanted present within the logo, which we pruned to the most simple elements.
This brand is specifically designed for merchandising, using the standard poster printing proportions. The use of the negative space allows the mark to breathe, utilizing just two colors to create four distinct elements.