Slater Strategies is an advertising consultancy firm based in the Mat-Su and Anchorage area of Alaska. Like many Alaska businesses, Slater Strategies sought to emphasize its connection with the Alaskan people and mindset. Because the business focuses on small business and ground up approaches, we toyed with the idea of an earnings chart and experimented with natural landmarks. The resulting logo has only the subtlest hint of an earnings chart, using the negative space to create a rugged mountain range. The square framing, bright orange and sharp, sans serif, text results in a very modern brand.