3 Questions to Ask Your Website Builder in 2024 - 2025
AI, site builder tools (like Wix and Squarespace), and outsourcing have significantly affected the playing field for having a website built, and not necessarily for the better.
One of the major challenges for marketing departments and business owners when having a website designed and coded is understanding exactly what they’re getting. Our industry is notorious for a myriad of shady business practices—from holding websites hostage, to outsourcing work, to simply lying about their physical location. About half of our workload at Alopex Interaction Design is triaging existing websites to figure out exactly how they were built, and boy, have we seen some interesting websites.
You want to make sure that your new website is a sound investment. Here are 3 questions to ask a new web contractor.
Who is doing the coding?
This is self-evident, but don’t fall into the trap of believing that the person who you are talking to is going to be the person writing the code. Ask very specifically, “Are you the one writing the code for the site?” If they are, great! That should make working with them much more efficient.
If their answer is “no” then ask who is—and perhaps more importantly—where is the developer located.
Not all outsourcing is bad, but the sad reality is that more and more marketing "gurus" are hiring cheap labor overseas, often with teams they have never even met. If you have been looking for a website builder for any amount of time, you have probably been bombarded with mass emails by companies in the Philippines and India that are essentially website sweat shops.
That doesn't mean that their work is bad, but it does introduce a significant literal and metaphorical distance between you and the people who are actually doing the work. Sadly, it is not unusual for us to uncover the fact that our clients thought they were paying someone local for custom work when they really aren't.
At Alopex, our developers work in-house with our designers and account staff. We can ask questions directly to each other and quickly problem-solve. It is a constant source of frustration for our clients when they realize that the people who they believed were producing the work are merely paying someone else to do it. This can cause major problems if the middle-man loses contact with the actual coder. We work with many clients who have no access to their hosting, their domain name, or the code of their website.
Do I own all the rights to use your work?
If your contract does not explicitly assign you rights to the contractor’s work then your developer could simply withdraw your right to use their work—and they could do so entirely legally. We are often contracted to build websites rapidly when our clients realize that they don’t own the rights to their previously contracted website. Sites and developers that offer recurring monthly costs rather than upfront ones effectively run off of holding your website hostage. If, God forbid, you work with a company that has purchased your domain, hosting, and email, you may not even have recourse to reclaim any of it if you choose to work with someone else.
What you must stipulate is that you want the perpetual, exclusive license to use their work OR that you want all rights assigned to you. DO NOT ENTER INTO A CONTRACT WITHOUT SPECIFYING OWNERSHIP!
On that note, it is important to understand copyright when contracting work from agencies and producers. For example, did you know that if you have a logo designed, you don't actually own it unless you specifically have the designer assign the rights to you?
As a marketing agency working with small businesses in Alaska, we often find that our clients are completely in the dark about the rights to their own work. If you want some help figuring that out, just reach out to us.
Is your work well documented and designed?
Recently Alopex was contacted by a client in a small town in Alaska where their local developer passed away suddenly. It appears as though he was also providing his hosting—which makes things very difficult. Accidents happen, and for whatever reason, if you need to be able to get access to your site and files, you need to know how to do that.
There are two levels to this:
- The technical information about your hosting, domain name, and any other services used in the creation of your website.
- The quality and way in which your website was written.
Make sure that you have an updated list of your logins at all times. If possible, you should own your domain and hosting. We have seen so many websites held hostage when there is a disagreement or one party is ready to move on. Maintain a spreadsheet with all logins and test them as often as you can. (As a reminder, we offer this as part of our web maintenance services.)
Regarding the quality of work, this is the main issue that we deal with: Awful code. I’ll save this rant for another post, but developers are not all made equal and it is not unusual for us to look at the backend of a website and realize that the person Frankensteined the code—it is a mishmash of code that wasn’t even written by the ‘developer’. The only way around this is to vet your developer early on. If they have a degree in Computer Science, that’s preferable as they will most likely use conventions and best practices. What you do not want is someone who taught themselves WordPress or Joomla and works with templates. This is a recipe for having to rebuild your entire website when you need a major update.
If you aren’t sure whether your website is in a good spot or if your prospective developer is a good fit. Let us know. We regularly audit websites, rate codes, and ensure that the work performed is up to par. If you have concerns about your current setup, reach out to us.