Research & News
Should you prioritize building brand authority or drive quick, targeted results?
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Content Marketing vs. Paid Advertising
Zero-click optimization is about ensuring your content aligns with the way users interact with search engines.
Zero-Click Searches: A New Era in SEO
The hidden costs of DIY marketing often outweigh its perceived affordability.
Hidden Costs of DIY Marketing
Three years ago, our post on the ["Billpolar"](https://alopexid.com/news/billpolar/) effect struck a chord with both agencies and clients.
Three Years Later: Reflecting on the "Billpolar" Post
Discover why Billpolar behavior can be a terminal path for professional relationships and learn how to avoid the trap with these tips for agencies and clients from Alopex, the most technologically progressive marketing company in Alaska.
Billpolar: A Terminal Path for Professional Relationships
Brand guides are important tools that go hand-in-hand with owning and operating a business. Most never deal with them, so what makes them so important?
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What is a Brand Guide? Why is it Important?
It’s all advertisers talk about: “Build your brand.” But what is a brand, and why is it so important?
Brand: What is it, and why does it matter?
You’re a small-business owner in Alaska in need of a logo. Maybe you’ve been at this for years, and have recently decided your logo needs a redesign. Maybe you haven’t started your business yet. There’s no one-size-fits-all rule for logos
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3 things we're tired of seeing in your Alaskan business's logo
You can’t talk about digital marketing without social media. After deciding to take your business online, you’re going to need a communication platform. Each social media service has things it does well, and other features that limit its effective use.
Which Social Media Service Is Right For Your Business?
Working in marketing and design, we follow a number of advertising agencies on social media, particularly in Alaska, where we’re based. Recently there’s been an unsettling trend of businesses using hashtags completely inappropriately, and I’m here to draw a line in the sand.
social media
Hashturbation: Let's Talk About #Hashtags
Research & News
We regularly publish articles, tutorials, and prompts for marketing professionals and business owners. Join the Alopex newsletter for a semi-monthly round-up of industry insight.