Research & News
Brand guides are important tools that go hand-in-hand with owning and operating a business. Most never deal with them, so what makes them so important?
What is a Brand Guide? Why is it Important?
Ah, Facebook. The source of so much of our joy, and an unending amount of frustration when things don’t work the way we expect them. If you’ve been trying to figure out how to embed animated .GIFs on your Facebook business timeline, well you’re in luck.
How to embed animated .gifs on your Facebook Timeline
Whether it's time to create a new company website or upgrade an existing one, it’s always good to be familiar with your options. Either option has pros and cons, so which should you use?
Squarespace vs. WordPress, What’s the Difference?
Deciding to run your own business is a big step on its own. Now, how do you get people to start buying your product?
3 tips to get the word out about your new business
It’s all advertisers talk about: “Build your brand.” But what is a brand, and why is it so important?
Brand: What is it, and why does it matter?
You’re a small-business owner in Alaska in need of a logo. Maybe you’ve been at this for years, and have recently decided your logo needs a redesign. Maybe you haven’t started your business yet. There’s no one-size-fits-all rule for logos
3 things we're tired of seeing in your Alaskan business's logo
You can’t talk about digital marketing without social media. After deciding to take your business online, you’re going to need a communication platform. Each social media service has things it does well, and other features that limit its effective use.
Which Social Media Service Is Right For Your Business?
Working in marketing and design, we follow a number of advertising agencies on social media, particularly in Alaska, where we’re based. Recently there’s been an unsettling trend of businesses using hashtags completely inappropriately, and I’m here to draw a line in the sand.
Hashturbation: Let's Talk About #Hashtags
Research & News
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