News & Research

In the past month, Alopex has inherited three recently built websites that need to be substantially—or completely—rebuilt. Each organization paid less than $2,000 for its website. Based on the actual requirements, each project should probably have cost somewhere between $6,000 and $8,000. I understand why the offers were attractive. If someone says they can produce […]

Whether it’s time to create a new company website or upgrade an existing one, it’s always good to be familiar with your options. Either option has pros and cons, so which should you use?

When Google Shifted, Alopex Clients Moved Up

Your website isn’t just a brochure—it’s your best salesperson. For Alaska tourism businesses, that means it needs to instantly communicate what you offer, why it’s worth booking, and how to do it. We reviewed top tourism sites to uncover common pitfalls and practical fixes—from homepage messaging to branding, layout, and calls-to-action—so your website can start working as hard as you do.

Stay organized, cut delays, and manage construction proposals more efficiently. Branded portals are built for how Alaska contractors actually work.

Navigating Squarespace digital marketing and Search Engine Optimization (SEO) can be overwhelming, especially if you’re just starting out.

Choosing the right digital marketing agency can transform your business, but the search can feel daunting.

Marketing is a dynamic, multifaceted process that drives growth by connecting businesses to their audiences.

Your content strategy isn’t just about today. It’s about tomorrow, next month, and next year. That’s where scalable content comes in.

When you need fast results in the competitive world of digital marketing, pay-per-click (PPC) advertising delivers.

Your website’s success hinges on visibility, and search engine optimization (SEO) is the key to getting noticed.

Analytics are the foundation for success. Without them, businesses are left relying on assumptions — an approach that rarely delivers results. Analytics give you the tools to measure success, identify areas for improvement, and adapt in real time, ensuring your strategies remain effective. What are analytics? At its core, analytics refers to collecting, measuring, and […]

Clean code is the invisible backbone of an optimized site, influencing everything from load times to search engine rankings.

A landing page is your chance to create a meaningful first impression. It builds trust and drives action by guiding visitors toward a specific goal.

Marketing agencies can be invaluable partners in helping businesses grow, but myths and misconceptions often stand in the way of businesses reaping their full benefits.

Zero-click optimization is about ensuring your content aligns with the way users interact with search engines.

The hidden costs of DIY marketing often outweigh its perceived affordability.

Should you prioritize building brand authority with content marketing or drive quick, targeted results with paid advertising?

Omnichannel marketing is a strategy that integrates all of a business’s marketing channels to provide a cohesive customer experience.

In the fast-paced world of digital marketing, running the same ads over and over can lead to diminishing returns. Your audience tunes out, engagement drops and the dreaded ad fatigue sets in. But what exactly is ad fatigue?

Unlike single-channel approaches, where a business might rely solely on one platform, multichannel marketing aims to have your brand present wherever your customers are.

While it’s true that partnering with an agency is an investment, many businesses don’t realize that this investment leads to significant savings over time.

While some businesses can manage marketing in-house, there are critical moments when hiring a marketing agency can make a massive difference. So when does it make sense to bring in the pros?

Predominantly discussed in design, typography refers to the styling of words for use in print, display, or general distribution.

Three years ago, our post on the Billpolar effect struck a chord with both agencies and clients.

One of the major challenges for marketing departments and business owners when having a website designed and coded is understanding exactly what they’re getting. Our industry is notorious for a myriad of shady business practices

Discover why Billpolar behavior can be a terminal path for professional relationships and learn how to avoid the trap with these tips for agencies and clients from Alopex, the most technologically progressive marketing company in Alaska.

When you browse the web, you’ll notice that each website you visit has a tiny icon in the browser tab next to the page title. This icon is called a favicon and serves a much bigger purpose than its small size might suggest. A favicon is an essential part of any website’s branding and design, […]

Color is an incredibly important facet in all of our lives. It is a tool of communication that can influence mood, convey rapidly digested ideas, incite physiological reactions and, most importantly, make or break a design.

Brand guides are important tools that go hand-in-hand with owning and operating a business. Most never deal with them, so what makes them so important?

SEM stands for “Search Engine Marketing”, the process of using paid advertising to increase a website’s visibility in search engine results. SEM is vital to attracting new visitors to a website and growing an online presence.

Congratulations on working with us to launch your website! This is a big moment for you, we know that. We’ve launched hundreds of websites, and here’s a few things you need to know.

It’s all advertisers talk about: “Build your brand.” But what is a brand, and why is it so important?

You’re a small-business owner in Alaska in need of a logo. Maybe you’ve been at this for years, and have recently decided your logo needs a redesign. Maybe you haven’t started your business yet. There’s no one-size-fits-all rule for logos

What is SEO? SEO is shorthand for “Search Engine Optimization”, or managing how high your webpage ranks in search engine results. If you want your page to be found on the internet, you need SEO.

One of the most expensive mistakes that our clients make is not having a good file structure for their assets and not knowing what kinds of files to use and when. Here’s how we package our logos for our clients.

You can’t talk about digital marketing without social media. After deciding to take your business online, you’re going to need a communication platform. Each social media service has things it does well, and other features that limit its effective use.

It is apparent that WordPress is a great CMS platform to build a low maintenance, low cost, professional website, simply by the sheer number of WordPress websites that exist today. Needless to say, WordPress is killing it.

Working in marketing and design, we follow a number of advertising agencies on social media, particularly in Alaska, where we’re based. Recently there’s been an unsettling trend of businesses using hashtags completely inappropriately, and I’m here to draw a line in the sand.