Research & News

Should you prioritize building brand authority or drive quick, targeted results?

Zero-click optimization is about ensuring your content aligns with the way users interact with search engines.

The hidden costs of DIY marketing often outweigh its perceived affordability.

Omnichannel marketing is a strategy that integrates all of a business’s marketing channels to provide a cohesive customer experience.

In the fast-paced world of digital marketing, running the same ads over and over can lead to diminishing returns. Your audience tunes out, engagement drops and the dreaded ad fatigue sets in. But what exactly is ad fatigue?

Unlike single-channel approaches, where a business might rely solely on one platform, multichannel marketing aims to have your brand present wherever your customers are.

While it’s true that partnering with an agency is an investment, many businesses don’t realize that this investment leads to significant savings over time.

While some businesses can manage marketing in-house, there are critical moments when hiring a marketing agency can make a massive difference. So when does it make sense to bring in the pros?

Predominantly discussed in design, typography refers to the styling of words for use in print, display, or general distribution. Typography is integral to creating legible, digestible, and overall appealing communication in graphic and UI design.

Three years ago, our post on the ["Billpolar"](https://alopexid.com/news/billpolar/) effect struck a chord with both agencies and clients.

One of the major challenges for marketing departments and business owners when having a website designed and coded is understanding exactly what they’re getting. Our industry is notorious for a myriad of shady business practices

Discover why Billpolar behavior can be a terminal path for professional relationships and learn how to avoid the trap with these tips for agencies and clients from Alopex, the most technologically progressive marketing company in Alaska.

When you browse the web, you'll notice that each website you visit has a tiny icon in the browser tab next to the page title. This icon is called a favicon and serves a much bigger purpose than its small size might suggest.

Color is an incredibly important facet in all of our lives. It is a tool of communication that can influence mood, convey rapidly digested ideas, incite physiological reactions and, most importantly, make or break a design.

Brand guides are important tools that go hand-in-hand with owning and operating a business. Most never deal with them, so what makes them so important?

SEM stands for “Search Engine Marketing”, the process of using paid advertising to increase a website’s visibility in search engine results. SEM is vital to attracting new visitors to a website and growing an online presence.

Whether it's time to create a new company website or upgrade an existing one, it’s always good to be familiar with your options. Either option has pros and cons, so which should you use?

Congratulations on working with us to launch your website! This is a big moment for you, we know that. We’ve launched hundreds of websites, and here’s a few things you need to know.

You’ve had a dependable company website for years. That may be the problem. Websites can seem like a one-and-done investment, but to use a site effectively you’ll need to update it regularly. Let us break it down for you.

It’s all advertisers talk about: “Build your brand.” But what is a brand, and why is it so important?

You’re a small-business owner in Alaska in need of a logo. Maybe you’ve been at this for years, and have recently decided your logo needs a redesign. Maybe you haven’t started your business yet. There’s no one-size-fits-all rule for logos

What is SEO? SEO is shorthand for “Search Engine Optimization”, or managing how high your webpage ranks in search engine results. If you want your page to be found on the internet, you need SEO.

One of the most expensive mistakes that our clients make is not having a good file structure for their assets and not knowing what kinds of files to use and when. Here's how we package our logos for our clients.

You can’t talk about digital marketing without social media. After deciding to take your business online, you’re going to need a communication platform. Each social media service has things it does well, and other features that limit its effective use.

It is apparent that WordPress is a great CMS platform to build a low maintenance, low cost, professional website, simply by the sheer number of WordPress websites that exist today. Needless to say, WordPress is killing it.

Working in marketing and design, we follow a number of advertising agencies on social media, particularly in Alaska, where we’re based. Recently there’s been an unsettling trend of businesses using hashtags completely inappropriately, and I’m here to draw a line in the sand.