Alopex Case Study

Altman Rogers & Co

Transforming the Online Experience for Alaska’s Largest Locally Owned CPA Firm

Altman, Rogers & Co. has long been trusted across Alaska for accuracy, integrity, and industry-leading expertise in accounting, auditing, and tax services. Yet their website told a different story. Dense content, unclear navigation, and weak search visibility slowed engagement and created ongoing maintenance challenges.

To support long-term growth and efficiency, the firm needed a digital presence that matched its standard of service.

The Barriers to a Stronger Online Presence

The firm’s website had become increasingly difficult to use, expand, and manage effectively. Navigation varied across pages, content had become crowded and outdated, and search engines struggled to interpret the site’s structure. These issues impacted both staff efficiency and the client experience.

1. Disorganized Structure
   Years of content accumulation resulted in dense, text-heavy pages lacking a clear visual hierarchy.
2. Fragmented User Experience
   Broken links, inconsistent layouts, and unpredictable pathways often led users to dead ends. New clients faced uncertainty when looking for specific services or contact information.
3. Low Search Visibility
   Pages attempted to cover too many topics, internal links pointed to outdated destinations, and headings lacked keyword alignment. These weaknesses limited statewide search performance.
4. High Internal Maintenance
   Staff spent considerable time correcting navigation issues and reorganizing content, only to uncover additional inconsistencies. This cycle pulled attention away from client-focused work.

The Alopex Solution

Alopex evaluated the scope of the problem and developed a strategic plan to rebuild the site from the ground up. Our team then executed this strategy with a user-centered approach focused on clarity, structure, and long-term stability.

We redesigned the information architecture to give each major service line its own organized, easy-to-navigate destination. We established a navigation system based on a predictable hierarchy, ensuring core pages serve as stable anchors throughout the user journey.

We rewrote content for accuracy and readability, transforming dense paragraphs into focused explanations and scannable sections. SEO improvements were integrated throughout the build: each page aligns with a single topic, URLs were streamlined, broken links removed, and internal pathways rebuilt for stronger indexability.

We modernized the visual interface with consistent typography, balanced spacing, and structured components, including testimonials, FAQs, and leadership profiles, that reinforce trust and support smooth engagement.

Engaging, Client-Focused Website Improvements

Working closely with the Altman, Rogers & Co. team, we created a more intuitive and structured experience that supports both staff efficiency and client clarity. The redesigned system delivers:

• Standardized navigation that remains predictable across every page
• Streamlined service pages that highlight essential information at a glance
• Intuitive pathways for both new clients and returning users
• Enhanced SEO signals aligned with real-world search behavior
• Optimized internal link structures that eliminate dead ends
• Polished content designed specifically for readability and ease of use

These improvements reinforce Altman, Rogers & Co.’s position as the premier locally owned accounting authority in Alaska, ensuring their digital experience finally matches their professional reputation.

Extending Visibility Beyond the Website

To strengthen statewide awareness, Alopex developed advertising campaigns aligned with the firm’s goals. These efforts expanded Altman, Rogers & Co.’s reach across Alaska, increased visibility in key service areas, and drove qualified traffic back to the redesigned website.

Over the launch period, the campaigns reached more than 46,000 people and increased new website visitors by 104%, exceeding industry engagement benchmarks. These efforts ensured the updated site was seen by the audiences most likely to engage.

A Confident Client Journey Built on a Strong Digital Platform

Clients and partners can now reach the information they need without friction. Service pages present details in clear, scannable formats, and structured FAQs reduce unnecessary searching. The consistent design reinforces trust and provides a smoother interaction at every step.

The new framework also enhances long-term digital performance. The site operates on a resilient, search-ready foundation that reduces administrative overhead and maximizes statewide visibility. With a dependable system in place, Altman, Rogers & Co. can focus on serving clients while the website supports ongoing growth.

Is your website limiting your potential? Alopex specializes in clean, search-optimized digital systems that strengthen your online presence and make every interaction easier.

Your expertise is world-class; your website should be, too. Contact Alopex today to bridge the gap between your reputation and your digital presence.