Alopex Case Study
Positioning Darco Tanks for Continued Growth
Darco + Alopex
Darco Tanks had earned a reputation as a trusted supplier of fiberglass water storage solutions across the United States through technical expertise, responsive service, and long-standing customer relationships.
Its digital presence, however, had not kept pace.
Built more than a decade earlier, the website no longer reflected the quality of the business behind it. Information was difficult to find, search visibility had declined, and the site was generating fewer opportunities than it should have.
Darco Tanks did not need to reinvent its business. It needed a website and marketing strategy that reflected the strength of the company and supported its continued growth.
Turning the Website Into a Business Asset
For Darco Tanks, the goal was simple: help engineers, municipalities, contractors, and business owners quickly understand the company's capabilities, explore products, and request information without unnecessary friction.
Alopex rebuilt the website around those goals. Navigation was simplified, product information was reorganized around how customers evaluate water storage systems, and the visual design was updated to better reflect the professionalism behind the Darco Tanks name.
Making Darco Tanks Easier to Find
The previous website contained years of valuable information, but much of it was difficult for search engines to interpret. Important pages lacked optimization, the site's structure had become fragmented, and opportunities to reach qualified customers through organic search were being missed.
The goal was to help engineers, contractors, municipalities, and commercial customers find Darco Tanks while researching fiberglass water storage solutions.
Content was reorganized around relevant search topics, metadata was expanded across the site, and technical improvements helped search engines better understand the company's products and expertise.
At the same time, Alopex refined Darco Tanks' Google Ads campaigns, including Performance Max, connecting high-intent buyers with the right information at the right stage of their decision-making process.
The website, SEO, and advertising strategy began working together as a single customer acquisition system.
The Investment Produced Measurable Growth
Success was measured by whether more qualified customers could find Darco Tanks, engage with the business, and become opportunities.
Results at a Glance
| Search Impressions | 71,197 | From 7,180 • ↑ 892% |
| Search Clicks | 834 | From 142 • ↑ 487% |
| Organic Users | 840 | From 249 • ↑ 237% |
| Average Search Position | 24 | Improved from 53.5 |
| Estimated Conversion Value | $257K | From $52K • ↑ 391% |
The results reflected improvements across every stage of the customer journey. Darco Tanks became easier to find in search, attracted substantially more qualified visitors, and generated greater value from its digital marketing efforts.
Most importantly, the investment strengthened Darco Tanks' ability to connect with prospective customers and support continued business growth.
Growth Created the Next Opportunity
The website and marketing strategy generated more qualified inquiries.
As inquiry volume grew, Darco Tanks needed a more efficient way to manage customer information, track quote requests, and keep every opportunity moving forward.
Alopex designed and integrated a custom lead management platform tailored specifically to the Darco Tanks sales process. Website inquiries now flow directly into the application, where customer information, project details, communications, and opportunity status are organized in one place.
Today, Darco Tanks has a connected system that supports the customer journey from the first website visit through quoting and ongoing customer management.