Alopex Case Study
Mat-Su Trails and Parks
The Mat-Su Trails and Parks Foundation connects people with Alaska's parks, trails, and outdoor spaces while promoting recreation, stewardship, and healthy communities.
To support that mission, the Foundation needed a website that captured the spirit of exploring Alaska while making it easy for visitors to discover trails, attend events, become members, volunteer, and give back. At the same time, staff needed an intuitive platform to keep trails, events, and content up to date without relying on a developer.
Designing an Experience Worth Exploring
The Foundation wanted a website that reflected its identity rather than relying on a standard nonprofit template. We designed a custom visual experience inspired by the Mat-Su's landscapes and wildlife. Original wildlife illustrations, mountain landscapes, handcrafted icons, torn-paper textures, taped photography, highlighted notes, and scrapbook-inspired layouts give every page its own personality while reinforcing the Foundation's identity.
Creative highlights included:
- Original Alaska-inspired illustrations
- Custom trail iconography
- Scrapbook-inspired layouts
- Handcrafted graphic details
The result is a digital experience that invites visitors to discover more while reinforcing the Foundation's identity.
Making Trail Discovery Simple
We built a custom trail directory that helps visitors compare destinations by difficulty, activities, accessibility, and trail type.
Each listing includes trail details, photos, Google Maps directions, and links to Otter Spatial, giving people the information they need to plan before heading out.
Empowering the Team Behind the Trails
We developed the website on WordPress with an intuitive content management system that gives Foundation staff the freedom to update trails, publish events, share news, and manage content without relying on a developer.
Whether adding a new trail, promoting an upcoming event, or announcing a community cleanup, staff can keep the website current with confidence. By making updates simple and efficient, we helped the Foundation spend less time managing its website and more time supporting the community.
Making It Easy to Get Involved
Supporting the Foundation should be just as simple as discovering a trail.
We integrated the Foundation's donation and membership pages with DonorPerfect, allowing contributions and memberships to flow directly into its existing donor management system. Visitors enjoy a seamless giving experience, while staff spend less time entering information manually and more time building relationships with supporters.
Whether someone is becoming a member, making a donation, or contributing to the Foundation's ongoing work, the website removes unnecessary steps and makes supporting Alaska's parks and trails simple.
A Website That Inspires Action
The Mat-Su Trails and Parks Foundation now has a website that reflects its mission while supporting both visitors and staff. Visitors can discover trails, plan outings, register for events, become members, and make donations through a single, cohesive experience.
With an intuitive WordPress platform, Foundation staff can keep trail information, events, and news current without relying on a developer, ensuring the website continues to serve the community as the organization grows.
The best website for an outdoor organization doesn't end at the screen. It inspires people to explore.