Launching the Mat-Su Measures Community Data Dashboard
Every community deserves reliable, local information that supports confident decisions. The Mat-Su Health Foundation had that data, but the public had never been able to access it in a simple, useful way.
To make this information accessible, the Foundation created the new Mat-Su Measures Community Data Dashboard. Residents can now view current health insights online anytime. Introducing it to the community required a focused approach.
The Communications Challenge Facing the Mat-Su Health Foundation
Before the dashboard, health data appeared only in an annual booklet for policymakers and medical leaders. The public had no simple way to access current information.
How could information meant for the entire community reach beyond industry experts?
How could complex data feel relevant to everyday decisions?
The Foundation needed a visual, easy-to-understand way to introduce Mat-Su Measures and encourage people to explore it. The dashboard provides up-to-date data and simple navigation, but it still required a strong introduction to help the community understand its purpose.
Introducing a New Resource to the Community
Because Mat-Su Measures was brand new, most residents had never seen this information in an accessible format. Posting it online was a start, but the community still needed guidance to understand its value.
An effective and engaging introduction was essential.
Alopex’s Strategic Solution for Introducing Mat-Su Measures
The Foundation turned to Alopex for a solution that could reach residents with clarity and impact. The team at Alopex developed a strategy centered on a concise, approachable video tailored to local audiences.
Alopex handled script development, talent vetting and hiring, creative direction, and overall production oversight. An experienced local film crew was brought in to direct and edit the project, ensuring a polished and accurate final result.
Building a Focused, Community Driven Production Strategy
Alopex guided the project from concept to completion. The script was written in the Foundation’s voice, keeping the message accurate and grounded in real community needs. The tone remained straightforward, positive, and relatable for everyday residents.
Filming With Trusted Community Partners
Locations were intentionally selected to highlight keystone organizations with long-standing relationships with the Foundation. Each site reflected genuine community impact and created a recognizable backdrop for audiences across the Valley.
Filming locations included:
- Wasilla Public Library
- Sutton Public Library
- Community hubs across Wasilla, Palmer, and Sutton
- Local businesses and organizations supported by Foundation grants
Each location helped situate Mat-Su Measures within the places and people it was designed to serve.
Community Impact and Lasting Value
The completed video gave the Foundation a dependable and consistent way to introduce Mat-Su Measures. It translated complex health indicators into simple visuals and demonstrated how residents can access current information quickly and easily.
A Resource the Entire Valley Can Use
The video now supports the Foundation at public meetings, classrooms, grant workshops, and community events. It reduces confusion, speeds up understanding, and gives residents a straightforward path to accurate information.
The tool helps the Valley by supporting:
- Stronger grant proposals
- More informed policy decisions
- Faster access to accurate information for health professionals and students
Local organizations can use the insights to better understand community needs.
The result is a more informed region with meaningful, easy-to-access information. Mat-Su Measures can now reach the community it was created to serve.
Tell Your Story With Clear, Effective Media
If your organization has a story to share or a digital resource that deserves broader understanding, Alopex can help you communicate it with clarity and purpose. Reach out to us for media production and digital marketing that connects with real people.
Services: Marketing Strategy